Introduction By: Carol Fox
Discover the power of influencers as the modern-day brand ambassadors in this highly engaging session. Connect with leading influencers from the Chicago area and gain valuable insights into the dos and don'ts of approaching them to showcase you, your business, or your event on their platforms. Moderated by Alex Jakubiak, a seasoned professional with extensive experience collaborating with influencers across North America, this panel guarantees practical guidance for leveraging influencer partnerships effectively.

Getting journalists to write about you, your business, or your event is a highly effective and affordable way to promote your business to potential customers. Led by DCASE's Jamey Lundblad, this panel will feature leaders in the public relations field, as well as travel and entertainment writers discussing how they determine which business and events to include in their stories. This panel will deliver actionable advice for getting on their radar.

Introduction By: Mark Dunlap
Gain valuable insights into the practical implementation of sustainable best practices, including cost-effective strategies and resourceful partnerships. From eco-friendly festivals to zero-waste conferences and inclusive community initiatives, discover inspiring examples that promote environmental consciousness while catering to diverse budgets and audiences. Whether you're a meeting or event planner, organizer, or enthusiast, this session provides a treasure trove of ideas and actionable tips to create memorable, impactful, and sustainable events. Led by PC Events and Experiences Sean Thorndike, don't miss this panel of experts as they unlock the potential for greener and more accessible event experiences.

Introduction By: John Curran
Join this highly informative panel discussion with community leaders about strategies to curate unforgettable experiences in Chicago’s neighborhoods by integrating creativity, community, tourism, events, and culture. Led by Choose Chicago’s Rob Fojtik, you will also get a peek into Choose Chicago's innovative neighborhood marketing campaign. This panel will provide you with ideas and inspiration on how Chicago's neighborhoods can serve as hosts for your guests and events, offering uniquely Chicago experiences.

Explore the unique and outstanding tourism, meeting, and event opportunities across different regions of Illinois. Spearheaded by Gina Speckman, this enlightening panel features experts from destination marketing organizations, offering valuable insights, inspiration, and access to unforgettable experiences and events that are not to be missed.

Join new Chicago Hotel Concierge Association President Ramon Gomez to get a quick update on the state of the hotel concierge community. He'll discuss how the community continues to grow post-pandemic, the continued impact they have on the experience of our guests, and why your support is so important.

The tourism space and visitor has changed dramatically and we must change with it. Join the Illinois Office of Tourism Deputy Director, Daniel Thomas as he shares insights, learnings, and opportunities that can help you, your events, and your business. Learn about the Illinois Office of Tourism’s brand and marketing strategy and how they are positioning for the future. Don't miss this chance to get cutting-edge industry information to help you, your business, and your event.

Introduction By: Marilynn Gardner
Join us for an enlightening panel discussion led by Richard Gamble, Acting CEO of Choose Chicago, as we delve into the current state of the industry and provide insights into what lies ahead. The panel will also explore the benefits and opportunities associated with hosting IPW in 2025 for our city and our businesses. Don't miss this opportunity to gain valuable perspectives and strategic foresight into the future of our industry from these insightful industry leaders.

Thank you and Enjoy the TradeShow!